Applying Business Analytics

About the Program

Big data and business analytics have the capability to help you operate from a new vantage point. With accessibility and the competency to leverage relevant business information from both inside and outside your corporation, you can succeed in the increasingly competitive marketplace. In this course you will explore external data and its sources that, when integrated into your business analytics, can help you increase efficiencies, develop innovative strategies, optimize processes and more. Explore how external data and internal data spread across departmental silos and systems can be mined and modeled to solve complex business issues. In this 100% online eight-week course you’ll develop techniques for analyzing social media, geospatial, mobile, location-based, and video and imagery data. With enhanced analysis capabilities you can realize new opportunities and develop innovative solutions you can apply across various functional areas, such as customer service, human resources, marketing, IT and procurement, as well as multiple industries and fields like healthcare, financial services and retail.

Who Should Attend this Program

This course is designed for professionals who want to enhance their analytical competencies. With its exploration into social media and other types of data external to the enterprise, the course helps managers understand how this type of information can be leveraged to develop and enhance long-term business strategies.