Customer Relationship Management

Supply Chain

About the Program

The Customer Relationship Management (CRM) and sales process for freight and logistics is considerably more complex in today’s dynamic global business environment than it has been in the past era. Customer focus is a substantial factor in success for logistics service providers and thus CRM should not be understood as a set of instruments or even a concrete IT tool, but rather as a customer-oriented business philosophy. In this context, CRM involves making the quality of customer relationships the specific object of management methods and therefore enhancing competitiveness both for their own company and for the customer including all parties of logistics.

Who Should Attend this Program

Course Content
  • CRM as a Competitive Weapon in Logistics
  • Identify Your Customers
  • Introduction to CRM (Understand what is CRM)
  • Managing Your Customer
  • Measuring CRM