Introduction to Marketing & Customer Services

Business & Leadership


About the Program

This Unit is designed to introduce students to customer service and the principles of marketing. The Unit is made up of four elements that contain sufficient knowledge to give students an overall view of the important roles played by these elements in the context of logistics and transport. The programme aims to equip students with a solid foundation of knowledge on which they can build with experience.

Who Should Attend this Program

The qualification is open access and there is no mandatory requirement for any candidate to have had previous logistic experience.

Course Content
  • Communications and Customer Service
  • Introduction to Customer Service
  • Principles of Marketing
  • Understanding the Market