About the Program

This course is an introduction to Digital Marketing and its importance within the current media environment. You will gain in-depth knowledge about the multiple digital channels such as: Social Media, PPC, SEO, Display, Email, and how they can be used to effectively create an impactful digital marketing strategy. You will learn how to develop a website, the basic principles of impactful website design and structure leading to greater online awareness and & lead generation. Also, you will examine the growing world of App development, App marketing, and how these differ from website behavior. Finally, you will gain hands- on experience with digital analytics and explore the future of digital.

Who Should Attend this Program

The Professional Diploma in Digital Marketing is ideal for anyone involved in the planning, implementation or measurement of digital strategies – or anyone who would like to pursue a career in this area